Culinary tourism, a trend where travelers specifically seek out destinations and activities that offer eating and drinking experiences, has become one of the fastest-growing and most dynamic segments of the travel industry. According to the International Culinary Tourism Association, more and more consumers are traveling to various destinations just to experience the food and drink, thanks to the steady increase in interest in food channels, travel shows featuring local and regional cuisine, food documentaries and online culinary travel shows.
A 2013 study by Mandala Research, a hotel, travel and tourism market research firm, found that among 2,113 U.S. leisure travelers surveyed, 30 percent singled out the availability of culinary activities as a “key reason” to take at least one trip in the 12 months prior, or “helped me choose between potential destinations.” More recently, in 2016, 18% of food travelers (up from 8.1% in 2010) indicated gastronomy, or the practice of cooking and eating good food, as the main motivational factor in the decision to purchase tourism services (World Food Travel 2017 report).
So what draws these “foodies” to travel across the globe? Travelers want to connect with their food, and experiencing the local fare provides them with great insight into the local culture, giving them a truly authentic experience. Culinary tourism also gives travelers the opportunity to learn about local food trends, cooking techniques and food history, while also getting the chance to explore the area where they’re visiting.
If you’re looking for a memorable culinary experience, want to learn more about California cuisine or just want an excuse to visit San Diego, contact Lajollacooks4u, San Diego’s premier team building and cooking events company. Founded in 2008, we are a pioneer in culinary travel and have hosted guests from all over the globe, providing gourmet cooking and dining experiences, foodie tours, two-day culinary adventures and more. For more information, please visit www.lajollacooks4u.com.